London’s Oxford Street may be the ‘location’ for some of the world’s most exclusive retail properties. but for those who run the famous stores along its length, their focus is on ‘Presentation, Presentation, Presentation” – which is why Plastic Surgeon was recently called upon to send in a team of its Finishers to repair a series of display stands for one of the biggest names in men’s footwear.
Four Finishers from Plastic Surgeon’s Eastern region were involved in restoring stands for the footwear brand within a Men’s Shoes department at the prestigious store – working from 9-00 pm one evening, into the early hours of the following morning. The work was carried out on behalf of MSS Interiors, a leading fit-out specialist and a regular client of Plastic Surgeon.
Each of the very large stands featured ebony uprights where the black gel coat to the laminate material had been chipped or scratched; particularly around the corners. Then the tops, in an off-white colour, had suffered splits and chips as well as having a series of screw holes detracting from their appearance.
In the first instance Plastic Surgeon’s Area Manager and one of the specialist’s senior Finishers conducted a trial on one of the display stands in order to demonstrate the way in which the specialized repair techniques can conceal the damage. With the contractor and store management satisfied, the team of four Finishers returned a couple of weeks later to carry out the work.
The Finishers either removed or counter sunk any remaining screws then filled all of the holes in the horizontal and vertical surfaces using Plastic Surgeon’s proprietary two-pack fillers. The repairs were rubbed down back to the original profile – with particular care being needed for the corners – using a graduation of abrasives. Finally the affected areas were colour matched and sprayed in using low pressure airbrushes to avoid setting off the store’s very sensitive smoke alarms.
MSS Interiors were working for the footwear brand to refurbish the company’s display stands, which had to be done when Selfridges was closed for the night. Plastic Surgeon’s Finishers successfully completed the task, leaving the display stands in pristine condition and enabling the department to open for buisness as usual the next morning.
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